first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 10th May 2018 | By contenteditor Kambi recruits Eriksson to lead US charge Email Address Subscribe to the iGaming newsletter Strategycenter_img Regions: Europe Nordics Sweden Kambi has charged former Svenska Spel executive Mattias Eriksson with the task of readying its sportsbook for potential entry into the US market.Eriksson becomes the company’s first chief product officer and will have responsibility for product strategy, design and implementation.The company said that as well as delivering the products demanded by an evolving sports betting market and audience, Eriksson will “also be responsible for creating a sportsbook able to lead a potentially soon-to-be regulated US market”.“Kambi already has a fantastic product – the best sportsbook on the market but, even more importantly, it has the capabilities required to meet the challenges of a rapidly changing sports betting industry,” Eriksson said.“As a lifelong follower of US sports, I’m particularly excited at the prospect of bringing Kambi’s knowhow to American sports fans, and I’m confident we will have a product in place they will love as much as our customers around the rest of the world already do.”Eriksson, who will be based in Stockholm, will report in to Kambi deputy chief executive officer and chief business development officer Erik Logdberg.“I’m delighted to welcome Mattias,” Logdberg said. “Mattias’ knowledge and expertise in creating and commercialising future-ready products will be invaluable as we continue to build our product organisation.”Related article: Kambi pens expanded sportsbook deal with Kindred Topics: Strategy Kambi has charged former Svenska Spel executive Mattias Eriksson with the task of readying its sportsbook for potential entry into the US marketlast_img