first_imgA flier circulated in Manchester by a national property buying agency designed to resemble a red and white Post Office ‘missed delivery’ card can be used again following two recently complaints from the public to the Advertising Standards Authority (ASA).The cards, which the complainants said they believed was not obviously identifiable as marketing material, were designed by Property Purchased Fast to copy some design elements of a Post Office missed delivery card.This included an apparently handwritten reference number and a request to contact a named contact and mobile number, as well as the words ‘Sorry we missed you’.After being contacted by the ASA, the company said the card was marked “sufficiently clearly” with their company name, a reference number and contact details, as well as text on the front that stated “We want to offer you a FREE valuation” and a list of services. The ASA concurred.“They believed these elements made the nature of Property Purchased Fast’s business and/or the purpose of the circular clear,” the ASA says.“We considered it could be taken to mean that a caller with a business purpose had been unable to obtain an answer, rather than that it had not been possible to deliver an item of post.”Other casesBut two other property firms in unrelated cases did have to remove adverts following an ASA probe this week. Estate agent Hazle and Co based in Emsworth, Hampshire agreed not to repeat claims made in its advertising that it was the “No.1” and “favourite” estate agent in the area. This followed a complaint from competitor Treaagust & Co.And in Glasgow an online ad for a student accommodation firm that offered to rent property “from two weeks” but in fact required a minimum stay period of four weeks, will also not be used again. The advert was placed by national student property portal the Unite Group.advertising standards authority April 5, 2017Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » ASA rejects complaints about property buying agency flyer previous nextRegulation & LawASA rejects complaints about property buying agency flyerCards put through letterboxes in Manchester designed to look like Post Office calling cards were not misleading, says watchdogNigel Lewis5th April 20170760 Viewslast_img