first_img getty It appears the hated Magpies chief is attempting to patch up his broken relationship with the club, having attended Newcastle’s last two Premier League games after going 16 months without watching his team play.Newcastle are still without a win in seven games this season and Ashley took the team and manager Rafael Benitez out for dinner this week in a perceived attempt to boost morale.But Keegan, who clashed with Ashley during an ill-fated second spell as manager, appears to be having none of it.Asked if he has a message for the Newcastle owner, Keegan told talkSPORT host Jim White: “Sell the club and let’s hope and pray somebody who takes it over realises what they’ve got.“I long for him to go because he’s not right for that club.“He bought Newcastle like a wealthy man would buy a yacht or an expensive car.“You can’t do that with football clubs, with the passion in the cities and the towns, and if there’s one club in the world you can’t do it with it’s the one he chose in Newcastle United.“He cannot treat it like he does one of his shops.” Newcastle fans have campaigned to get Ashley out of the club Keegan’s second spell as Newcastle manager lasted just eight months after he fell out with Ashley over a lack of investment – sound familiar? 3 “I’ve got maximum respect for Rafael Benitez, he’s the only thing keeping the supporters sane at the moment.“They get it, they like him. Any other manager with the results he’s had this season would be under-fire, but the Newcastle fans understand what’s happening.“I think Rafa is doing fantastically. He can’t be getting the hassle I got, otherwise he wouldn’t still be there.“But I think he’s still getting some of the problems that were there ten years ago.”Listen back to Kevin Keegan on talkSPORT above! Keegan also hailed manager Rafael Benitez for sticking with the club despite his frustration over transfers.The St James’ Park legend says having the Spanish coach in charge is the ‘only thing keeping fans sane’ and insists he is not under pressure despite the team’s dreadful start to the campaign.Speaking about his troubles with Ashley, Keegan added: “There doesn’t seem to be any real long-term planning or strategy.“There wasn’t any when I was there in that short eight months. It was hard as manager to get any idea of what the vision for his football club was. That’s very difficult – the direction has to come from the top. Kevin Keegan has sent a stern message to Newcastle United’s much-maligned owner Mike Ashley: “Sell the club to somebody who cares!”The former Toon star and boss – a legendary figure in the club’s history – joined talkSPORT on Friday to have his say on the turmoil at St James’ Park.Angry supporters have campaigned for the billionaire retail tycoon to leave for years due to his lack of investment and an apparent lack of interest in the club.Ashley has been heavily criticised for his regular absence at games over his 11-year reign at the club, although that has changed in recent weeks. 3 3 Benitez is adored by many Newcastle fans last_img